Get to the Pointe — professional pointe shoe fitting

What a week with Tik Tok, amirite?

Well luckily, your favorite ballet internet series is still here - and not going anywhere as far as we're concerned!

Such a fun mix of dance content to capture all the emotions: from fun mushroom choreography for kids, a cool Wicked ballet cameo, trendy silly soundbites, and of course, all the fun pointe shoe things!

And since we're keeping up with the times, a fun little summary from Gemini AI:

"This video is a reaction video by Josephine from The Pointe Shop to a TikTok video of a ballet performance. She is very impressed by the performance and finds it to be very cute and creative. She also talks about her own experiences with pointe shoes and how she is always looking for new and innovative ways to use them. She ends the video by thanking the creators of the TikTok video and encouraging her viewers to go out and find more creative ways to use pointe shoes."

Lastly, we're so excited that Mackenzie Davis (dancingwithmackenzie) stopped by our San Diego location - Dancer's Choice - for a fitting with our senior fitter, Gg. It's actually Mackenzie's second time stopping by to try shoes and Freed makers. We're so excited when our worlds collide! 

Josephine talks about the newest version of Nikolay’s 2007/Allure, DreamPointe! The DreamPointe, based on the 2007/Allure last is the newest version of this shoe that came out a long time ago! With a slightly tapered box made with natural materials, the DreamPointe features a shank made with synthetic materials that can make the pointe shoe last up to 3-4 times longer than a traditional shoe. In addition to the thermo-formable shank, the DreamPointe also is slightly more generous across the metatarsal than the 2007/Allure, and contains a slightly wider platform, making it an easier shoe to balance on. Adding on...

Josephine shares her true thoughts on the Bloch Heritage! The Heritage is one of Bloch’s most popular models of pointe shoes, featuring one of their most tapered boxes while still maintaining a medium sized platform that is stable and easy to balance on. The Heritage is made on a slightly curved last but is not quite as curved as other Bloch models, such as the European Balance. This pointe shoe has a full shank that is available in both a regular and strong strengths.  The Heritage has sizes ranging from a 2-9 and widths ranging from 0-4 X.  This pointe...

Somethings will never change, and that will be the ballet internet creating funny and informative content - albeit, sometimes more of one than the other. So long as the ballet internet keeps turning, these tik tok reactions will keep on coming. Fun fact: when producer Jazley Faith filmed this with Josephine, she has no idea that there was a baby on the way. So while standing in a chilly production studio, she was impressed at Josephine's big and emotional reactions. About a month later, Josephine would tell the team the news, and it all made sense. So it's interesting editing and...

Can you believe it's been nearly 3 whole years since our first Tik Tok reaction video?!  And in that time, lots of trends have come and gone on the ballet internet.  But there is one type of content, above the others, that still hits: Pointe Shoe Hacks! What started out as a ballerina's version of 'get ready with me' has turned into a staple on ballet tik tok and Instagram.  The cool part is in addition to the yummy tingly ASMR feels, there's also an educational aspect. As pointe shoes have changed over time, so have the ways ballerinas prepared...