Get to the Pointe — pointe shoe fitting

In the spirit of Valentine's & love, this reaction was an attempt at the lovelier side of Ballet Tik Tok. For starters, the adorable baby Dio makes an appearance, and another special guest towards the end as well! Any 'pointe shoe fitter reacts' would not be complete without pointe shoes, beautiful dancing, memes, and tutus. We love ballet and pointe shoes every day, and we hope you do too! Did ya feel the love?

Josephine reviews and compares Gaynor Minden's newest development, Lyra! After the closure of Gaynor Minden’s factories in America and their transition to Europe, a lot of changes occurred within the brand. Now we have two beautiful shoes, Europa and Lyra. Gaynor Minden uses a specific system for their pointe shoes that contain many specs including 5 different box shapes determining how tapered or broad the shoes are, as well as three different widths for the widest part of your foot ranging from narrow, medium and wide. With both the Lyra and Europa you also have an option for a high...

Josephine reviews the newest synthetic pointe shoe from Nikolay, the StarPointe! Made off of the SmartPointe last, the Nikolay StarPointe is generous across the metatarsal, has a slightly lower crown and more generous box, as well as a platform that is wide and flat making it easy to balance on.  The StarPointe features a traditional box and a thermo-formable shank made out of synthetic material that comes in three strengths, soft-flexible, medium-flexible, and hard-flexible. Due to the synthetic material within the shank, the StarPointe has the potential to last longer than a traditional pointe shoe. The StarPointe has a slightly...

What a week with Tik Tok, amirite?

Well luckily, your favorite ballet internet series is still here - and not going anywhere as far as we're concerned!

Such a fun mix of dance content to capture all the emotions: from fun mushroom choreography for kids, a cool Wicked ballet cameo, trendy silly soundbites, and of course, all the fun pointe shoe things!

And since we're keeping up with the times, a fun little summary from Gemini AI:

"This video is a reaction video by Josephine from The Pointe Shop to a TikTok video of a ballet performance. She is very impressed by the performance and finds it to be very cute and creative. She also talks about her own experiences with pointe shoes and how she is always looking for new and innovative ways to use them. She ends the video by thanking the creators of the TikTok video and encouraging her viewers to go out and find more creative ways to use pointe shoes."

Lastly, we're so excited that Mackenzie Davis (dancingwithmackenzie) stopped by our San Diego location - Dancer's Choice - for a fitting with our senior fitter, Gg. It's actually Mackenzie's second time stopping by to try shoes and Freed makers. We're so excited when our worlds collide! 

Josephine talks about the newest version of Nikolay’s 2007/Allure, DreamPointe! The DreamPointe, based on the 2007/Allure last is the newest version of this shoe that came out a long time ago! With a slightly tapered box made with natural materials, the DreamPointe features a shank made with synthetic materials that can make the pointe shoe last up to 3-4 times longer than a traditional shoe. In addition to the thermo-formable shank, the DreamPointe also is slightly more generous across the metatarsal than the 2007/Allure, and contains a slightly wider platform, making it an easier shoe to balance on. Adding on...