Get to the Pointe — pointe

If you've been a long time viewer, you know that The Pointe Shop is first and foremost, a service company. We prioritize the pointe shoe fitting process - it's about the fit, not the brand. And if you've been with us for a while, you know that our YouTube channel started out with fitting videos. Josephine was the first person to post longer for videos explaining her process as she encountered different types of feet and technique.  As this channel has grown, the algorithm has made it clear that reactionary content is more popular, but our core is still with...

Somethings will never change, and that will be the ballet internet creating funny and informative content - albeit, sometimes more of one than the other. So long as the ballet internet keeps turning, these tik tok reactions will keep on coming. Fun fact: when producer Jazley Faith filmed this with Josephine, she has no idea that there was a baby on the way. So while standing in a chilly production studio, she was impressed at Josephine's big and emotional reactions. About a month later, Josephine would tell the team the news, and it all made sense. So it's interesting editing and...

As the internet news cycle is ever changing, we are also trying something new.... Buckle up, this isn't our regular content! We've seen these shoes. In fact, our audience has been tagging and sending videos to us.  But here at The Pointe Shop, we try to keep everything ballet related. So in addition to having fun and being a bit silly, we do have to ask an important question: will it pointe shoe??? Josephine tries heelless high heels...pregnant! Will these be easier to balance in than pointe shoes? Which on is taller? All things we explore in this video. What...

Can you believe it's been nearly 3 whole years since our first Tik Tok reaction video?!  And in that time, lots of trends have come and gone on the ballet internet.  But there is one type of content, above the others, that still hits: Pointe Shoe Hacks! What started out as a ballerina's version of 'get ready with me' has turned into a staple on ballet tik tok and Instagram.  The cool part is in addition to the yummy tingly ASMR feels, there's also an educational aspect. As pointe shoes have changed over time, so have the ways ballerinas prepared...

Here at ThePointeShop, we typically like to stay as ballet focused as possible. Well, because Josephine is a master pointe shoe fitter and we like to stay in our lane. However, as we circle the never-ending drain that is ballet tik tok, the algorithm is starting to show us different types of dance content. And thus, here we are! Josephine, our resident pointe shoe fairy, reacting to different dance styles around the world. We missed a bunch of countries, so be sure to comment yours on the video! What do you think? Should we enter a new realm of tik...