Get to the Pointe — pointe shoe fitting

It's that time again...Tik Tok Time! Can you believe we're on Part 34?!  The internet has been nicer to us recently.  If you're subscribed and see our posts on YouTube Community, we did a fun little callback to Cups on April 1st. It was fun while it lasted, but ultimately irresponsible and we're so thankful for such a smart audience. Now the real question is...what will be the next trend on the Ballet Internet? Ballet on Ice? Extreme pointe shoe hacks? Will cups make a comeback? What's your favorite slice of that ballet internet pie?

If you've been a long time viewer, you know that The Pointe Shop is first and foremost, a service company. We prioritize the pointe shoe fitting process - it's about the fit, not the brand. And if you've been with us for a while, you know that our YouTube channel started out with fitting videos. Josephine was the first person to post longer for videos explaining her process as she encountered different types of feet and technique.  As this channel has grown, the algorithm has made it clear that reactionary content is more popular, but our core is still with...

Can you believe it's been nearly 3 whole years since our first Tik Tok reaction video?!  And in that time, lots of trends have come and gone on the ballet internet.  But there is one type of content, above the others, that still hits: Pointe Shoe Hacks! What started out as a ballerina's version of 'get ready with me' has turned into a staple on ballet tik tok and Instagram.  The cool part is in addition to the yummy tingly ASMR feels, there's also an educational aspect. As pointe shoes have changed over time, so have the ways ballerinas prepared...

Our Instagram Bio includes a special line: "Ollivanders of Pointe Shoes," Hopefully most people know this reference - from Harry Potter and Ollivander's Wand Shop. From its premiere book, Sorcerer's Stone, its protagonist gets his very first wand. An iconic line from the scene: "The wand chooses the wizard." And pointe shoe fitting is very much the same. The crux of which ThePointeShop was founded upon and why it exists is because the pointe shoe chooses the dancer.  It was not very long ago that the way dancers used to get pointe shoes is by buying whatever brand/model their teacher...

Reacting to Ballet Tik Tok...the series that won't quit (thank the pointe shoe gods). This week, we take a little breather from the Mama Jo series, to take a quick dip into the ballet internet pool. What's great is that anyone can enjoy ballet content. It's been incredible for platforms like Tik Tok and Instagram to give us all a peek behind the curtain of ballet at all levels. So long are the days of gate kept ballet talent - it's amazing to see dancers all over the world share their journey. What's your favorite part of ballet tik tok?...