Get to the Pointe — professional pointe shoe fitting

To no one's surprise, all Josephine sees when she goes to the ballet, is feet. That's some real ballet core there, so perhaps we should specify - pointe shoe core! This reaction is not quite pointe shoe hacks, but a variety of clips that are all about pointe shoes. Some highlights include: Dallas Cowboy Cheerleader's boot breaking routine that seems very similar to some pointe shoe breaking routines we've seen An actual hole on the platform of someone's pointe shoe - how?! Josephine's petition for a ballet movie night Adults going back to ballet & pursuing their passions!  What do...

Psssst~ It's Pointe Shoe Fitter Reacts to Ballet Tik Tok 87!  In this episode we have some crowd favorites: Master Ballet Academy, finding ballet in random places, a magical ballet proposal, and some innovation in the woman's shoe industry! It's the cake with the cream of ballet internet spread!  What's your favorite bit? Be sure to get in the comments and let us know!

Josephine Lee reviews the Bloch Eurostretch pointe shoes! The most unique and notable features of the Eurostretch are its split outer sole and stretch satin, making it an incredibly innovative pointe shoe at the time that it came out. Though Leos was the first brand to have a split sole pointe shoe, this brand was acquired by Bloch, who has now continued with the innovation and expanded on it by adding the stretch satin, allowing the shoe to fully contour to the dancers' feet. The Bloch Eurostretch is a spin off one of Bloch's most popular and iconic models, the...

What a week with Tik Tok, amirite?

Well luckily, your favorite ballet internet series is still here - and not going anywhere as far as we're concerned!

Such a fun mix of dance content to capture all the emotions: from fun mushroom choreography for kids, a cool Wicked ballet cameo, trendy silly soundbites, and of course, all the fun pointe shoe things!

And since we're keeping up with the times, a fun little summary from Gemini AI:

"This video is a reaction video by Josephine from The Pointe Shop to a TikTok video of a ballet performance. She is very impressed by the performance and finds it to be very cute and creative. She also talks about her own experiences with pointe shoes and how she is always looking for new and innovative ways to use them. She ends the video by thanking the creators of the TikTok video and encouraging her viewers to go out and find more creative ways to use pointe shoes."

Lastly, we're so excited that Mackenzie Davis (dancingwithmackenzie) stopped by our San Diego location - Dancer's Choice - for a fitting with our senior fitter, Gg. It's actually Mackenzie's second time stopping by to try shoes and Freed makers. We're so excited when our worlds collide! 

Josephine talks about the newest version of Nikolay’s 2007/Allure, DreamPointe! The DreamPointe, based on the 2007/Allure last is the newest version of this shoe that came out a long time ago! With a slightly tapered box made with natural materials, the DreamPointe features a shank made with synthetic materials that can make the pointe shoe last up to 3-4 times longer than a traditional shoe. In addition to the thermo-formable shank, the DreamPointe also is slightly more generous across the metatarsal than the 2007/Allure, and contains a slightly wider platform, making it an easier shoe to balance on. Adding on...