Meet The Founder - Josephine


Josephine Lee is an industry leading entrepreneur and an international award winning speaker. 

She is the founder and CEO of The Pointe Shop - one of the most recognizable dance retailers in the country and one of Orange County’s fastest growing private companies according to the Orange County Business Journal.

She has over 17 years of pointe shoe fitting experience and has developed one of the first pointe shoe fitting certifications that covers every major brand. She is a regular contributor for all Dance Media including Pointe Magazine, Dance Magazine, Dance Spirit Magazine and Dance Teacher Magazine. 

In 2016, she rose above 35,000 contestants to win 3rd place in the World Championship of Public Speaking becoming the first Korean American woman to place on the final stage. Since then, she has given keynote addresses in Russia, Oman, Qatar, Bahrain, UAE, India, Sri Lanka, Taiwan and China, as well as all over the U.S. including a TedX in Culver City.

Website II Instagram || Facebook  || Twitter


ThePointeShop is the first company solely dedicated to professional pointe shoe fitting. It was established in 2014 and currently operates out of 3 locations: Orange County, Oakland and San Diego. Their professional fitters travel to ballet schools and companies all over the country to offer their services. ThePointeShop is also the first to standardize a pointe shoe fitting curriculum and certification that covers across every major brand.